Seventh Generation breakthrough gets new USDA BioPreferred seal

first_imgSeventh Generation,Seventh Generation, a leading maker of non-toxic and renewable household and personal care products, has announced that a radical new reformulation of its best-selling laundry liquids has received one of the first ever USDA BioPreferred labels. The innovation responsible for this distinction is a brand new surfactant derived entirely from plant-based materials that’s been developed by the company and its partners at Rhodia, member of the Solvay group.As a result of this dramatic breakthrough in detergent technology, Seventh Generation’s new laundry detergent has become one of just a handful of products in the nation to be awarded the U.S. Department of Agriculture’s new BioPreferred seal, which certifies products that are entirely or significantly made from renewable agricultural ingredients and materials. The new labeling program is intended to help consumers make purchases that reduce dependence on petroleum, boost rural economies, and alleviate climate change.Seventh Generation’s new laundry detergent uses a groundbreaking new surfactant, a key ingredient in soil removal. Seventh Generation, together with Rhodia, has developed this unique surfactant by combining ethylene oxide derived from sugar cane and plant-derived lauryl alcohol. This surfactant contains no petroleum, has 100% renewable carbon and features outstanding detergent properties.”It’s hard to overstate just how big this is,” said Seventh Generation CEO John Replogle. “It’s a cleaning industry holy grail of sorts and something we’ve been working on for a long time. Thanks to this new chemistry, we’ve created a premium high performance laundry detergent and dramatically boosted the overall renewable content of our laundry liquid from 77% to 97%.””The development of this bio-based technology is a good example of Rhodia’s strategy to be the preferred partner of our customers to implement sustainable solutions without compromising performance,” said Oliver Hufer, Vice President, Home & Personal Care Market at Rhodia.The new all-natural, plant-derived surfactant will make its debut in Seventh Generation 2X Laundry Liquid, and will soon be available in a new industry-leading 4X formula that delivers excellent cleansing at the half the dosage of standard 2X formulas while cutting shipping and storage requirements in half. This upgraded formula also contains new enzymes that target a wider array of stains and appreciably boost the product’s already impressive cleaning power in both standard and HE machines. Finally, there is the packaging all this performance will come in: An innovative energy- and resource-saving bottle literally made from 100% post-con sumer recycled newspaper and cardboard that is fully recyclable, compostable, and quite simply the most sustainable product ever created by Seventh Generation.Company officials expect the new plant-based surfactant formula to premiere on store shelves in early November. Consumers should look for the BioPreferred label on select product packages, while noting that all Seventh Generation laundry detergents will feature the new surfactant early in 2012.ABOUT SEVENTH GENERATIONSeventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home — and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, “In our every deliberation, we must consider the impact of our decisions on the next seven generations.” Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company’s website visit www.seventhgeneration.com(link is external). To read more about Seventh Generation’s corporate responsibility, visit the 2010 Corporate Consciousness Report.ABOUT RHODIARhodia, member of the Solvay group, is a specialty chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. Structured around 11 Global Business Units, Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. Rhodia employs around 14 000 people worldwide and generated sales of EUR 5.23 billion in 2010.Rhodia Novecare, one of the 11 Rhodia’s GBU, with net sales of about EUR 1.2 billion in 2010, provides high-performance products and solutions to a wide range of industries including cosmetics, detergents, agrochemicals, oil & gas, as well as coating and industrial applications. Thanks to a worldwide industrial footprint and global R&D and tech-support network, Rhodia Novecare holds leading positions in surfactants, amines, phosphorus derivatives, natural & synthetic polymers and monomers technologies, and eco-friendly solvents-based formulations. Rhodia Novecare has developed particular expertise to answer and anticipate customer needs in protection, surface modification, rheology, active delivery, improvement of formulations and processes and sustainable solutions. BURLINGTON, VT–(Marketwire – November 17, 2011) –last_img read more

Syracuse shutout 1-0 by La Salle in season opener

first_imgThe Syracuse of 2018 looks a lot like the Syracuse of 2017.A team that was shutout eight times in 18 games a year ago started the 2018 season with a 1-0 loss against La Salle on Thursday evening at SU Soccer Stadium. An offense that started in neutral steadily picked up as the game wore on. But even a markedly-improved second half attack failed to crack the Explorer’s back line.“It comes down to technical execution inside the goal area,” SU head coach Phil Wheddon said after the match.And Thursday, Syracuse played catch up, in that regard. In the sixth minute, La Salle senior Madison Bower, who notched 11 goals last season, gathered an aerial pass on the edge of the 18-yard box.Leaning on her defender, back to the net, Bower slid the ball to her right and turned to the sideline, planted her right foot and brought the ball back inside with her left. With her defender dispatched, a lane cleared and a deftly-curled right-footed shot to the right of SU’s graduate-transfer goalie Jordan Harris put the Explorers on top.AdvertisementThis is placeholder text“The first five minutes and the last five minutes of every half are really important,” sophomore forward Kate Hostage said. “So we just put it behind us and treated the second half like the first half.”Needing a comeback, the Orange featured junior defender Taylor Bennett at the top of its attack. Having played forward late last season, Bennett and Wheddon spent the offseason preparing for Thursday’s debut, they said.Wheddon’s rhetoric for Bennett’s switch rests on two reasons: new defensive depth and Bennett’s shot. Freshmen defenders Abby Jonathan and Jenna Tivnan eliminate the necessity of Bennett in the back four. As for the latter, Bennett’s first collegiate goal came on a 35-yard free kick against Albany in her fourth game.Despite the impetus of a blistering shot, traces of Bennett’s physical defensive style hampered her in the final third. In the 39th minute, Bennett and her defender bore down on a ball rolling toward La Salle goalkeeper Claudia Jenkins from the left side of the box. The defender cleared, Bennett dropped her shoulder and toppled over Jenkins in the box.“I’d like to see some more composure at times,” Wheddon said of Bennett’s rough play, which earned her a yellow card.In response to Bower’s early tally, Syracuse grew into the game. Build-up play in the first two thirds of the field connected more and play flowed through the back line and deeper central midfielders, Mackenzie Vlachos and Meghan Root.But as the Orange moved into the final third — and a clear shot wasn’t more than a few yards and a clean pass away — the attack fell apart. Bennett said the inability to make the final pass was SU’s main malaise.At halftime, Wheddon implored his team to be more technical and patient with the ball in the final third, he said. He also adjusted to La Salle’s back line dropping off by playing balls into the wide gap between the Explorers midfield and defense, having the forwards hold and allowing the midfield to join the attack. Bennett stepped up. She placed the ball on the spot, stood back, and charged on the refs whistle. The thud of Bennett’s foot striking the ball was followed a split-second later by the muffled sound of a diving Jenkins punching Bennett’s shot skyward.“The goalkeeper makes a heck of a save,” Wheddon said. “I know myself that I would not want to be in goal if Taylor’s striking the ball.”After searching for an equalizer for another 30 minutes, time caught up with SU.The Orange hasn’t lost a home opener in nearly 12 years — a 2-3 loss on Sept. 15, 2006. But after 90 minutes on Thursday, Syracuse ended up in a familiar spot: on the wrong end of a shutout. Comments In the second half, it started to work for SU. Possession flowed until a midfielder flipped the ball to Bennett or another forward — usually Sydney Bracket, Kate Donovan or Kate Hostage. The forwards held up play, giving SU attacking chances down the wings.Still, crosses were blocked or headed away and the ensuing corners punched away or misplayed. Aerial balls never found a friendly scalp. Syracuse’s attack picked up steam but couldn’t find a way to push the ball across the goal line.“It’s really frustrating,” Bennett said. “It’s just part of taking care of business.”The flow of Syracuse’s attack kept speeding up in the 61st minute. Root charged forward through the right midfield, taking on a defender. The freshman placed her left foot on top of the ball and spun off the defender, drawing an “Oh!” from the crowd.Free of her defender, Root flipped a ball down to the right corner for Clarke Brown, who got over the ball and crossed to Hostage, all alone on the far side.Hostage gathered, took one touch toward the middle of the box and as she drew her right leg back, a defender bowled her over. SU had earned a penalty kick, a free shot from 11 yards.center_img Published on August 16, 2018 at 10:23 pm Contact Andrew: aegraham@syr.edu | @A_E_Graham Facebook Twitter Google+last_img read more