Birse builds on brand to cut hiring bill
Related posts:No related photos. Comments are closed. Birse builds on brand to cut hiring billOn 19 Feb 2002 in Personnel Today Previous Article Next Article Construction firm Birse has slashed its recruitment costs by three-quartersin the past year by improving its visibility in the jobs market. Birse introduced online recruitment and linked its website to the Careers inConstruction site to allow candidates to post CVs via the internet. The firm has also improved its employer brand by sponsoring constructionrecruitment fairs and sector-based advertising. Phil Harris, group HR director, said the company had cut its annualrecruitment agency bill from £800,000 to £200,000. He added that the firm also aims to reduce staff turnover by 3 per cent overthe next year to 15 per cent which would benchmark the firm at 5 per cent belowthe industry average of 20 per cent. “We did not have a employer brand or any visibility in the market,despite being involved in high-level projects.” An employee survey also showed poor management training was leading to staffleaving. So HR implemented a management leadership and business skills trainingprogramme. An appraisal system – the Performance Development Review – has also beenintroduced to improve the development and talent management of its 1,500 staff.