NCUA 2Q numbers highlight credit union strength, membership and loan growth

first_img 23SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Federally insured credit unions recorded another strong performance in the second quarter or 2015, according to data released today by the National Credit Union Administration.“Across America, there’s a growing recognition that credit unions offer solid value to their members,” said NCUA Chair Debbie Matz. “More people see credit unions as an affordable financial services alternative. Credit unions continue to increase lending while taking steps to shed certain investments that would pose risk when interest rates inevitably begin to rise. All these trends are signs of a robust system.”Total memberships in federally insured credit unions rose to 101.1 million as of June 30, up by 1.1 % during the quarter and 3.2% over the previous 12 months.Growth was strong in several credit union categories. For instance, assets were up to $1.17 trillion, 0.8% above last quarter and 5.9% above the second quarter of 2014. Credit unions’ earnings (return on assets) rose modestly from 78 basis points in the first quarter to 84 basis in the second; and these earnings, combined with modest asset growth, raised the credit union overall net worth ratio from 10.81% in March to 10.92% in June. continue reading »last_img read more

Is USAA a better credit union than you?

first_imgWhat is the value of membership? Can you articulate what it means in an easy, digestible way to your membership? Is the value or benefit of membership real and tangible, or is it soft and fuzzy like an angora sweater?In national ads, USAA Bank with their unique member-status insurance/banking operation, states their value very specifically. They put the value in dollars and cents. In fact, they claim to have saved their members over $300 Million – and they are extremely proud of this achievement! That IS tangible value! You may have also seen that USAA advertises that over 92% of members expect to stay for life! Would your members say the same?USAA is spending millions of dollars to both produce these ads and run them in primo TV spots – like NFL games – to get their point across. USAA’s value proposition is that they save members money. In return, USAA gets even more business from their members – who then pledge their lifelong loyalty in return. Great trade, huh?!What are you doing to get your value proposition across to your members? Most Credit Unions cannot afford to run national TV ad campaigns.Can we agree that Credit Unions must differentiate their real value proposition to their members? Credit Unions offer better rates than the banks in their market, right? Then why not crow about it? Yell it from the mountaintop, so to speak.Has any Credit Union taken a similar approach to USAA? Yes. First Tech, Army Aviation, Smart Financial, and Wright-Patt are among the many, many credit unions that have executed a program similar to this and generated huge success. They each understand that it is vital to the health of their credit unions to clearly articulate the VALUE of membership with each member.Your members probably have a fuzzy idea as to the value your credit union offers. But, let’s get real, fuzzy isn’t getting it done. You need to be precise and extremely specific about why your Credit Union is different. Ask the same question your members ask… what specific value do you bring your membership?Let’s be candid, USAA Bank is a better Credit Union than you are! They understand who they are and what they stand for. They are unapologetic.I am unapologetic in presenting how your credit union can also communicate your value effectively to your members: the Member Value Statement. This state-of-the-art program communicates your credit Union’s real dollars and cents value to each member who is engaged with your credit union.Imagine that you receive an email from your credit union, along with a special customized direct mail document, that unequivocally states you have saved $307 with your credit union (as just one example). A Member Value Statement that also asks the compelling question “How much more could your credit union save you with other needs?” and makes specific offers for other products to achieve even higher savings. How will you (or your member) respond?The really cool thing is that the Member Value Statement is a boon to member loyalty. Some clients have achieved a 50% reduction in attrition! Even if you don’t get this reduction rate, the clear message describing your value will still generate over 4X the return on the investment for the program. How do we know? It’s simple – we have run this program for dozens and dozens of credit unions, large and small. Every single one has had at least a 4X return. Spend $1, get $4 in profit! Does it cost as much as a national TV ad campaign? Hardly. It cost about the same as any direct marketing campaign you might run today. But – and here’s the really important point –this one generates INSANE RESULTS!Why did First Tech, Army Aviation, Smart Financial, and Wright-Patt, among many others, jump at the chance to execute this program? They each wanted to clearly and undeniably articulate the VALUE of membership.Do you?Shouldn’t you at least examine the Member Value Statement for your Credit Union?Can a fraction of your 2016 marketing budget deliver all of the return on investment you need for the entire year?How will you know the answer if you deny yourself the chance to see it for yourself? 109SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jay Kassing Jay Kassing is President of MARQUIS, a Texas based provider of marketing analytics solutions including MCIF/CRM software, MCIF services, profitability, compliance, consulting and direct mail creative/fulfillment. Jay has … Web: www.gomarquis.com Detailslast_img read more

Post your FREE garage sale ads here

first_imgBy Tracy McCue, Sumner Newscow — It is a garage sale weekend. And the world needs to know you are having one. Go ahead and post your garage sale in the “comment” section below. We will remind the shopping troops on Friday about your sale.Follow us on Twitter. Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post’s comments through… RSS Feed Subscribe via email Subscribe Subscribe to this blog’s comments through… RSS Feed Subscribe via email Subscribe Follow the discussion Comments (8) Logging you in… Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close WordPress.com Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings Sort by: Date Rating Last Activity Loading comments… You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. 0 Vote up Vote down Sherry Rains · 303 weeks ago Estate Sale 502 North A )ctober 25 from 9-5:00 Vintage vinegar cruets; oil lamps; clocks; porcelain birds; oak kitchen table & chairs; living & bed room furniture; fishing gear; hand & power tools and misc. household Report Reply 1 reply · active 303 weeks ago 0 Vote up Vote down swimmers · 303 weeks ago Where is 502 North A ? Report Reply +1 Vote up Vote down Sherry Rains · 303 weeks ago Tracy, The correct address is 502 North F THANKS, Sherry Report Reply 0 replies · active 303 weeks ago 0 Vote up Vote down Sherry Rains · 303 weeks ago Estate Sale 502 North F October 25 9-5:00 Lots of nice L & XL ladies blouses added this evening to the sale listed above along with shoes and other clothing wear Report Reply 0 replies · active 303 weeks ago 0 Vote up Vote down Joan · 302 weeks ago Garage Sale 1418 North Poplar on Saturday Oct. 25th Garden tools, lawn chairs, humidifier, tools, weed eater, leaf blower, exercise bike ice cream freezer. Lots of miscellaneous. Report Reply 0 replies · active 302 weeks ago -1 Vote up Vote down Sharon · 302 weeks ago Garage Sale 1414 N Poplar Saturday, October 25th 9 to ? Lots of misc. Roof trusses from a 10×10 shed; small kennel (6 months old, paid $300 asking $200); books and magazines, dishes, toys, Broyhill coffee table, and much more. Report Reply 0 replies · active 302 weeks ago 0 Vote up Vote down Sharon · 302 weeks ago Also two old 22 rifles with scopes for sale at the 1414 N Poplar sale. Thanks! Report Reply 0 replies · active 302 weeks ago +1 Vote up Vote down Sharon · 302 weeks ago The little girl who bought the coat at our sale left her money here. 1414 N Poplar Report Reply 0 replies · active 302 weeks ago Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new commentslast_img read more