Strategy key to selling success
REIQ Townsville Zone chairman Wayne Nicholson shares his strategies for selling success.I recently read a wonderful book call Monash’s Masterpiece by Peter FitzSimons. The book is about Australia’s most acclaimed wartime General during the first world war. Monash changed the way wars were fought. At the time battles were waged in trenches – men would go over the top, get cut down by enemy fire and then more would go over the top and more would be cut down. Monash changed this strategy and used a variety of tactics to outsmart our enemies. If you have any interest in our war history I urge you to read this book. More from news01:21Buyer demand explodes in Townsville’s 2019 flood-affected suburbs12 Sep 202001:21‘Giant surge’ in new home sales lifts Townsville property market10 Sep 2020Why am I telling you this? To me there is a real synergy between Monash’s battle plans to take the town of Hamel in 1916 and sellers wanting to sell their property in our market. Like Monash’s winning wartime strategy, selling a property successfully is a combination of many things and not just one or two things required to win the battle. Firstly, you must plan your assault on the market with your REIQ agent and then together work that plan meticulously. Write down all of things you need to do to bring about a successful sale. Things like, make certain the yard is green and tidy and the shrubs are pruned. Make certain that paint touch ups are done where necessary and the carpets receive a steam clean. Unclutter the cluttered bedrooms or living areas and place a few strategic bunches of flowers for open days. Chose a soothing background music CD to play softly at opens. Arrange to have the pets well tethered or absent for inspections as some may not love your pets the way you do. Ensure there is a nice incense or air freshener providing a lovely citrus or forest style scent throughout and some lit candles are a nice touch and soothing to the buyers. Some sellers and agents offer cold bottles of water to prospective buyers and, probably most importantly in our Townsville summers, make certain you turn the airconditioning on and cool the house prior to the agent arriving for the open home. Make sure the pool is sparkling if you have one and turn the spa on also. All these things plus anything else you consider will be beneficial, must all be done. The assault on the market place must be designed, planned and executed in concert for maximum effect.