4 ways marketing is exactly like comedy

first_img 22SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Heather Anderson Heather Anderson is co-founder of OmniChannel Communications, a marketing company that serves fintech and asset/liability management firms. Previously, she was executive editor of Credit Union Times. She has more … Web: www.omnichannelcommunications.com Details The world is going to hell in a handbasket, so I’ve been spending my down time watching comedy. This week, I’ve watched Dying Laughing, a documentary on Amazon Prime Video, and Jerry Seinfeld’s new standup special on Netflix, Jerry Before Seinfeld.Both shows stress how difficult it is to be a comedian. “Pffft,” I replied to the screen. “Try a career in marketing.”And then I realized, marketing and comedy are exactly alike. Consider the following. The talented ones make it look easy.Seinfeld is an excellent example of this. After all, he became a household name writing a show about nothing. He doesn’t have a funny voice or created personality, he’s just a seemingly average guy making jokes about average people. But he’s not average; he’s a genius. Writing a show about nothing may sound easy, but it’s an incredibly challenging creative undertaking.In marketing, Apple achieves a similar feat. Apple’s marketing is so simple: oftentimes, just a black Apple logo on a white screen. There might be a photo of a new product and a few words. That’s it. To the untrained eye, it looks so simple anyone could do it. Many have tried to do the same but failed. Which brings me to the second reason marketing is just like comedy. If you’re bad, you’re really, really bad.There are few situations more uncomfortable than sitting through a terrible standup act. It’s possible to fake a smile and applaud a bad singing performance, but it’s physically impossible to convincingly fake laughter. What’s more, people who want to laugh but don’t get angry. They start to heckle. It’s a bad scene, man.Here’s another uncomfortable situation: being exposed to bad marketing. Most bad marketing is just stale, like the ineffective “now, more than ever …” line. Cringe worthy, but not uncomfortable. But sometimes, marketing falls as flat as a bad standup routine. I’m not a big fan of political correctness, but two campaigns this year from Sony and Nivea with blatantly racist messages and images were downright uncomfortable. Sony’s “white is coming” PlayStation Portable ads featured a white model menacingly grabbing a black model by the face. Nivea bungled a deodorant campaign by greenlighting a “white is purity” message. Both were heckled on social media and deservedly so. It’s sorcery.In Dying Laughing, Seinfeld describes comedy as magic, a real magic trick. Successful comedians have the power to change people’s emotions, and produce the physiological response of laughter. Successful marketing performs an even more remarkable feat. It sets the stage for, or even prompts people to, purchase something. Parting with a laugh is much easier than parting with hard earned dollars. Failure chips away at your soul.Comedians, like other performing artists, share big parts of themselves on stage. When a comedian bombs, the audience didn’t just reject some jokes, they are also rejecting a big part of the person. Now, marketing campaigns only have an element of artistry to them. Marketing is a means to an end, and that end is sales, not pure creative expression. That said, marketers don’t just build a campaign. They create it. That creativity does come from the soul, which is why it’s painful to see the mortgage brochure you lovingly created discarded in the gutter in front of your credit union. You don’t go home and curl up into a fetal position on your bed, like comedian Dave Attell did after his first stand up performance bombed, but it doesn’t feel good, either.Finally, a quote from Steve Harvey that describes comedy, but applies to the skill set required for marketing, and also sales.“You can take lessons to become almost anything: flying lessons, piano lessons, skydiving lessons, acting lessons, race car driving lessons, singing lessons. But there’s no class for comedy. You have to be born with it.”last_img read more

CEF celebrates anniversary, announces concert

first_imgMilan, In. — The Child Evangelism Fellowship is a Bible-centered organization designed to evangelize young people with the Gospel of the Lord Jesus Christ and establish them in a local church. The group is celebrating 80 years of operation this year.The group offers the Good News Club ® to local youths as well. Trained teachers meet with groups of children in schools, homes, community centers, churches, apartment complexes, just about anywhere the children can easily and safely meet with their parent’s permission. Each week the teacher presents an exciting Bible lesson using colorful materials. The program also includes songs, Scripture memory, a missions story and review games or other activities focused on the lesson’s theme.The group will hold a concert featuring “This Hope” on Monday, November 27 at the Bridge of Hope Worship Center. Doors open at 6:30 p.m. the center is located at 4050 East County Road 50 South in Milan.The local chapter serves 16 counties and has an office in Versailles. For more information go online here.last_img read more


first_imgTHERE are still a few hundred tickets left for the Donegal hurling and football double header at O’Donnell Park in Letterkenny tomorrow.Donegal’s hurlers take on Down in the Division 2B clash at 1.15pm followed by Donegal’s footballers v Down at 3pm in the Division 1 clash.It promises to be a special atmosphere at O’Donnell Park with a capacity 8,000 crowd expected. The following is information issued by Donegal GAA PRO today:Allianz Hurling League Division 2B Donegal v Down 1.15pmAllianz Football League Division 1 Donegal v Roscommon 3.00pmDate Sunday 13/03/2016Stiles Open 12.30pmTicket Information.Event is all ticket. You must have a ticket to gain access to the grounds.Tickets are available to purchase from your local Supervalu & Centra stores.Pre Purchase Prices.Adult €10Senior/Student €10Juvenile U16. €5Patrons travelling to O’Donnell Park.Patrons are asked to arrive early as a large crowd is expected. Patrons attending at the O’Donnell Park are requested to respect residents by behaving in an appropriate manner when going to and departing the stadium. Issues such as illegal parking, anti social behaviour, drinking and urinating in public cause difficulties and will not be tolerated by Gardai. Patrons are asked to desist from such behaviour. Gardai & Stewards will be available to assist in all areas throughout the event.Patrons travelling from South Donegal & Roscommon should allow extra travel time due to roadworks on the N15 between Donegal Town & Ballybofey.SeatingNo Reserved Seating. Seating is on a first come first served basis. The GAA Season Ticket/Club+ Card allows the holder access to the grounds via the designated stiles. As the seating is unreserved holders of GAA Season Tickets/Club+ Cards are not guaranteed a seat in the stand.Vehicular access to O’Donnell Park.A Garda Cordon may be in effect on the road that lead to O’Donnell Park. Only accredited vehicles will be permitted to pass by this cordon. All vehicles will be checked for accreditation prior to entry to the ground. No spectator parking within the St.Eunan’s grounds.Special Needs Parking:There are 20 disabled parking spaces in the O’Donnell Park car park which can only be accessed on production of the disabled blue badge.. Patrons using this facility should be in the grounds at least 2 hours prior to the event starting or admittance cannot be guaranteed.Parking;There is no spectator parking within the St.Eunan’s grounds. Patrons are advised to utilise car parks in the town & avail of the shuttle bus service to and from the grounds.Drivers should be aware that illegally or improperly parked vehicles have the potential to cause traffic disruption and obstruction to emergency vehicles that may need to access O’Donnell Park. Tow Wagons will be in operation during the event and offending vehicles will be removed. Bus & Coach InformationThere are no specific bus or coach parking areas around the grounds. Coaches must not be parked in a manner which could lead to disruption. Coach Operators are advised to drop their passengers and have a clear plan in place to pick up their passengers after the event.Safety InformationVehicles parked inside the grounds will not be allowed depart the ground for 30 minutes after the event is over in the interest of health & safety.In order to ensure crowd safety and ease of movement patrons should comply with the instructions of Gardai and stewards during entry & departure of the stadium. These Gardai & stewards will be available to assist in all areas.STILL A FEW TICKETS LEFT FOR DONEGAL DOUBLE-HEADER AT O’DONNELL PARK was last modified: March 12th, 2016 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Donega;donegalDouble-headerDownroscommonlast_img read more